Ronnieism is a project that centers around character design, illustration, music, and animation — all with a positive vibe. It has led to music videos, animations, illustrations, publications, and several live performances across Europe.

The true birth of Ronnieism took place during an Erasmus exchange program at the Belas Artes University in Porto, Portugal. It all began with the purchase of Pictoplasma 2, a book showcasing contemporary character design. Having drawn for most of his life and already worked in character design, this book played a key role in shaping Ronnie’s creative direction.

The graduation project for Ronnie’s MA in Graphic Arts — focusing on character design, animation, and music — was a landmark moment in the development of Ronnieism. Over the following decade, he continued to explore character design, sound design, animation, and music through various self-initiated projects.

In recent years, Ronnie has continued working on character design while also exploring more abstract drawing. His current focus is on nature, and through Ronnieism, he is developing a worldbuilding project that will eventually culminate in an illustrated book — one that still incorporates elements of character design.